In today’s digital age, video content has become a crucial part of online marketing. A great product video can increase conversions, enhance user engagement, and help potential customers make informed decisions. However, creating high-quality product videos doesn’t always require professional video editing skills or expensive equipment. With the advancement of AI-powered tools, creating professional product videos has become easier, faster, and more affordable than ever before.
In this post, we’ll walk you through how to create effective product videos using AI and how a product video maker can help you ease the whole process.
Why Product Videos Matter
Before we get into the “how,” let’s take a quick look at why product videos are such a crucial component of business these days. Studies indicate that upwards of 73% of buyers are more likely to purchase after watching a video about some products. Here’s why product videos will change the game for your business:
- Improved product knowledge: Videos clearly present to customers how the product works and what its benefits are.
- Increased trust: Videos can show the products in action, thus allowing brands to build trust with their audience.
- Improved SEO: The videos ensure better search engine rankings, thereby improving visibility.
- Higher engagement rate, videos are more engaging than text or image separated, holding the viewer’s attention for longer.
- Higher conversion rates: Product videos can considerably increase sales by dynamically showing features and benefits.
Now, let’s walk through how you can make such powerful product videos using AI.
Choose the Right AI Tool for Product Video Creation
AI-powered video creation tools have changed how we envision the development of video content for enterprise companies seeking to produce product videos in no time with efficiency. You can create videos by uploading product images, writing a short script, or even providing text prompts.
Here are a few AI video-creating tools to help you show your product in all its glory:
1. Invideo (Product Video Maker)
Best for: Quick video creation, ease of use
Invideo is a powerful product video maker that uses AI to your advantage. You can create stunning product videos in minutes using this tool, even if you have zero experience editing videos. Add your product images, voice-over, text overlay, and transitions with only a few clicks. This AI-powered tool will suggest video style variations, music suggestions, and transitions basis content, thus making seamless video creation time-effective.
2. Animoto
Best for: Professional-looking videos without the steep learning curve
Animoto is another AI-powered video maker, making the creation of product videos very easy. You can choose from a variety of templates, background music options, and text overlays that show off your product in the best light. Its AI tools can automatically sync your product footage to the music, making it ideal for businesses wanting to create polished product videos in record time.
3. Magisto
Best for: AI-driven editing and storytelling
Magisto operates on artificial intelligence that will automatically edit product videos, based on the footage you choose to upload. It picks up on key moments, transitions between scenes, and applies effects in order to create compelling narration. It is excellent for brands looking to create emotive or story-based product videos without personally editing.
4. Lumen5
Best for: Converting blog content into a video.
Lumen5 helps you change the game in creating video content from written content by analyzing your blog posts or scripts and then automatically matching them with relevant stock footage and visuals. It’s great for businesses that want to use written product descriptions or blogs and turn them into appealing video content in no time.
5. Promo
Best for: Customizable video templates for product promotions
Promo provides the ability to create product videos using AI-generated templates. Having thousands of ready-made video templates, it’s perfect for brands that need high-quality promotional videos fast. Further customizations of adding product details, testimonials, and more, are also possible.
Gather Your Product Assets
For creating a professional-looking product video, you would want some key assets to include:
- Product Images/Clips: This will require high-resolution photos or clips of the product at different angles and lighting.
- Product Descriptions: Short, concise description of the product features and benefits.
- Branding Assets: Your logo, color scheme, and fonts to keep branding consistent.
- Voiceover or Music: You can add voiceover to explain the features of your product, or you could add background music to make your video more interesting.
AI video apps, like invideo, have made uploading and organizing these assets very easy to manage within the platform, streamlining the process.
Choose a Template and Personalize Your Video
Once the assets are ready, pick a template that best describes your product and fits your brand’s style. AI product video makers like invideo offer a variety of pre-built templates specifically for product promotion. These templates are optimized for conversion and created to show your product in the most positive light.
Here’s how you can personalize your video:
- Add product images or footage: Drag and drop your product photos or videos into the template. AI tools may suggest where to place your images for maximum visual appeal.
- Overlay text: Add short descriptions or even a call-to-action button that urges customers to make a purchase or learn more.
- Insert music or voiceover: Choose background music or add a voiceover to explain your product’s features. AI video editors will automatically sync audio with visuals for a seamless result.
- Color and font adjustment: By making sure fonts, colors, and the placement of the logo come together to reflect your brand identity.
View, Fine-tune, and Export Your Video
Once you’ve customized the video, preview it to see how it flows. You can make adjustments to the pacing, transitions, or text if needed. Many AI-powered tools, like invideo, allow you to preview the video in real-time so you can make changes instantly.
If everything looks good, it is time to export your product video. AI-powered tools will normally render your video in a resolution to make sure your product looks the best.
Promote Your Product Video
Now that you have your product video, it’s time to share it with the world. Here’s how you can maximize its reach:
- Social Media: On platforms like Instagram, Facebook, and Twitter, for advertising the product, share a video of your product. Videos usually outperform images and can lead to more engagement on these platforms.
- Email Marketing: Add your product video to email newsletters to increase open rates and engagement.
- Landing Pages: Embed your product video onto the landing page of your website to give more detailed information to visitors and encourage conversions.
- Paid Ads: Run video ads on YouTube, Facebook, or Instagram to target your audience more effectively.
Conclusion
Creating product videos has never been easier, thanks to AI-powered tools like invideo’s product video maker. With minimal effort, you can produce high-quality, engaging videos that effectively showcase your products and help drive sales. By using AI tools to automate video creation, you save time and resources while producing professional-looking content. Whether you’re a small business owner or a marketing team, leveraging AI to create product videos is a smart way to stay competitive in today’s fast-paced digital landscape.
If you’re ready to create stunning product videos, invideo’s product video maker is an excellent place to start. With its intuitive interface and AI-powered features, you’ll be able to create product videos that boost conversions and captivate your audience.
